Seth Godin explains

After watching this video, students have one of three responses:

  1. “I am so totally [gonna be] a purple cow!”
  2. “Shucks, I’m just like everyone else.”
  3. “This is stupid.”

Let’s examine each response more closely…

1. You’re special and unique…

… if you do something special and unique. The idea of a purple cow is that it is remarkable. According to Seth Godin, any product that stands out in a crowd is a purple cow. People notice remarkable things. What makes you remarkable is what makes you stand apart from others. The same could be said for individuals. Remarkable people (including students) do remarkable things. “Remarkable is as remarkable does,” Mrs. Gump might say.

purple cow

Students who go above and beyond the call of duty are remarkable. This special quality is why they are given special attention with honor like National Honor Society induction and scholarship committee consideration for financial awards. And it is why they are remembered fondly by the faculty and staff.

2. Time to level up!

If you have come to the realization that nothing about your behavior makes you remarkable, then you know you need to level up. Anybody can blow off assignments, show up late, talk during lessons, and be generally a non-contributor. There’s no remarkable talent in being a bump on a log.


No longer for you? Kudos to you! Take the first step. For the next week, do one thing different that you know needs to be fixed. Consider starting with listening attentively to you teachers. Your capacity to learn is amazing, but you must open the vessel (your mind) in order to fill it.

3. Denial ain’t a river in Egypt

SmartBottoms“This is stupid,” is the swansong of many would-be achievers. Belittling classmates, disparaging teachers, and marginalizing the educational process is not your ticket to happiness. If you think it is, revisit your progress in ten years.

Unfortunately, some people (kids and grown-ups) cling to their hot mess like a baby with messy diapers. I know I’m miserable and stinky, but it’s warm and it’s mine! Just leave me alone…

Try not to get married to a philosophy of life that has been demonstrated to be wrong for you. If you always do what you’ve always done, you’ll always get what you’ve always gotten. You have the things that you have, because these are the things that your behavior has attracted.

How do you want to be remembered?