Be the Most Understandable

When I was in school, I was one of the worst algebra students. I struggled to maintain C’s, sometime even dialing in a D! And now I’m a professional educator, teaching algebra!

I recently listened to a an interview with Don Miller on Michael Hyatt’s Platform University. The interview digs deep into the notion that stories are what sell a brand. Like it or not, we teachers are a brand. Brand Smith. Brand Jones. Brand Noldy. During this interview Don Miller said something that resonated with me. He said…

People don’t buy the best products. They buy products they can understand.

He continued, remarking that the reason people grew to love Apple products was that Steven Jobs was a master at making technology simple and accessible. I thought of one of iPod’s initial ad slogans: 1000 songs in your pocket. Simple. No talk of gigabytes, processor speeds, etc.

The moral of the “story” is that I realized I don’t need to be perfect as a teacher. I just need to understandable. Sometimes the smartest guy in the room is not the best at explaining complex topics. Sometimes the best guy at explaining complex topics got that way because he wasn’t the smartest guy in the room when he was learning the topics.

Are you great at explaining something that you used to not be so good at?